Each year, Williams Sonoma releases a series of celebrity-sponsored spatulas benefiting the No Kid Hungry campaign. From 2022 to 2025, I illustrated 13 spatulas sold in-store and online, and drafted over twenty additional pitches for future celebrity partners.
Ranging from actors like Zooey Deschanel and Terry Crews, to TV personalities like Stephen Colbert and Andy Cohen, the spatulas offer a high-visibility, low-lift partnership for both Williams Sonoma and the No Kid Hungry campaign.
In my design process for the spatulas I provided the celebrity team with three concept sketches, generally narrowed down to a niche pre-agreed upon by the William Sonoma team. The designs reflect the individual’s brand or personal likes without breaching written or visual copyright of the celebrity’s work.
After final approval from the William Sonoma team, I transform the selected sketch into a finalized vector design with callout PMS color for pad printing.
In 2025 I was additionally invited to design the in-store, “Tools for Change” B2B promotional suite to accompany the 2025 celebrity spatula release. The merchandising was utilized by ~150 brick-and-mortar William Sonoma stores across the U.S.
The Tools for Change look and feel consisted of nostalgic, blackboard chalk graphics and a marker-esque font, paired with the No Kid Hungry campaign’s most identifiable colors. The icons featured in the designs are variations of the bespoke icon library I created for the No Kid Hungry campaign in 2022, toned down to match the refined style of Williams Sonoma.
I provided the strategy and creative direction for a comprehensive suite of products containing the following:
A “Champion Yearbook” representing all 2025-26 celebrity partners
Employee “BINGO” encouraging customer interaction
An employee training guide on the partnership
National and state-specific hunger fact sheets
A fundraising “thermometer” to help teams track their progress over the course of the partnership
